Kirk Rhodes Design

I’m a creative director and designer residing in Orlando, FL. I’ve done work for large and small non-profits of all sizes, like Florida Hospital (now Advent Health), Northland Church, and YMCA. I also teach print, web, and UX design at Valencia College. I love research and have a passion to build brands and create collaborative environments.

I’m a creative director and designer residing in Orlando, FL. I’ve done work for non-profits of all sizes, like Florida Hospital (now Advent Health), Northland Church, and YMCA. I also teach print, web, and UX design at Valencia College. I love research and have a passion to build brands and create collaborative environments.

Florida Hospital

Brand Refresh

Florida Hospital

Brand Refresh

Florida Hospital

Brand Refresh

Creation Health

Florida Hospital's Employee Rebrand

Creation Health

Florida Hospital's Employee Rebrand

Creation Health

Florida Hospital's Employee Rebrand

Florida Hospital

Multi-Campus Web Strategy

Florida Hospital

Multi-Campus Web Strategy

Florida Hospital

Multi-Campus Web Strategy

Florida Hospital

Personal Voice

Florida Hospital

Personal Voice

Florida Hospital

Personal Voice

Northland

Church

A "Warm Swiss"
Rebrand

The previous Northland logo was dated and four different versions were being used over 60 departments and ministries, diluting the brand. It was confusing, lacked brand recognition, didn’t speak of who Northland really is.

We created an “unbrand,” where the mark acts as a frame for content to shine through—a tenet I found in common between the desires of the church and the Swiss designers of the 1950s. As Swiss design is often cold, we developed ways of making it more approachable, which we coined “Warm Swiss.”


Collaborators

Clark Orr, design
Mike Forrest, art direction

Roles

creative direction
design
design thinking facilitation

Northland Church

A "Warm Swiss" Rebrand

Northland Church

A "Warm Swiss" Rebrand

Northland Church

A "Warm Swiss" Rebrand

Northland

Church

Study Series

To support the Northland community, we created studies that complimented the weekly message. Over the last two years, my team produced 18 group studies available via book, weekly worship guide, our website, and a custom app.

Collaborators

Arturo Liranzo, UI design
Brian Carlson, photography
Clark Orr, design
DeDe Caruso, design
Megan Jack, design

Roles

creative direction
design
UI/UX design

Northland Church

Study Series

Northland Church

Study Series

Northland Church

Study Series

Northland

Church

Online Presence

NorthlandChurch.net has gone through many iterations, mostly in efforts to keep up with the vast amount of content and free resources they provide to their weekly visitors from around the world. But a recent shift in leadership and staffing required a dramatic shift in web and social strategy—namely, building a structure that exists entirely in a CMS system where a team of content editors could maintain the site.

Collaborators
Roles

creative direction
design
research
UI/UX design

Northland Church

Online Presence

Northland Church

Online Presence

Northland Church

Online Presence

Central FL

YMCA

A New Way to
Discover the Y

The Central Florida YMCA wanted to improve membership numbers. They learned members involved in regular programs and classes kept their membership longer than those who casually used their facilities.

They enlisted my team to create an online campaign that demonstrated the Y’s superiority over competitors and also made it easier to search programs and schedule classes.


Collaborators
Roles

creative direction
design
UI/UX design

Central FL YMCA

A New Way to Discover the Y

Central FL YMCA

A New Way to Discover the Y

Central FL YMCA

A New Way to Discover the Y

I’ve spent 15 years designing and creative directing in Orlando, working with large and small teams to create and sustain brands and campaigns of all sizes. I’ve worked with Florida Hospital (now Advent Health), Monet, Valencia College, YMCA, and many more. My work is centered on taking deep dives into subject matter to discover the best methods of communicating and engaging with audiences. I love collaborating and empowering others through education. To that end, I currently teach various design courses at the university level.

kirk.rhodes@gmail.com